The K for Klar.

Inspired by the Spanish term “colchón”, meaning both a cushion and a financial support, this project explores security, resilience, and protection. The animated “K” acts as a visual metaphor for safeguarding capital, cushioning impact, and allowing growth—turning a simple letterform into a dynamic symbol of stability and reassurance.

Designed to be inflated, rotated, and explored from multiple angles, the custom “K” balances playful motion with brand consistency. The project was highly successful, achieving Klar’s most-viewed and most-liked Instagram post, demonstrating the impact of concept-driven design combined with engaging animation.

Klar Assets.

Following the animated “K” project, I was tasked with producing a full suite of high-resolution assets designed to integrate seamlessly with Klar’s existing online content. Each asset was meticulously detailed to maintain consistency across the brand, while remaining easily customizable to fit different formats and scenarios—from social media to large-scale billboard campaigns.

The work balanced fidelity and flexibility, ensuring the assets could hold up at all sizes while adapting fluidly to varying layouts and visual contexts.