About

Since graduating in 2005 with a BA (Hons) in Graphic Design, I’ve worked across a broad range of motion graphics projects, including advertising, broadcast, infographic animation, and exhibition content.

With a strong foundation in graphic design, I believe every project begins with a clear concept that guides the creative process. My focus is always on communicating ideas that are not only visually engaging, but purposeful and meaningful. Design principles underpin all of my work, helping me shape ideas into clear, compelling visual stories.

Working in 3D gives me the freedom to craft mood, lighting, and atmosphere—adding depth and emotion to each piece. I draw particular inspiration from film and photography, especially in my approach to lighting, and I strive to distill visuals down to their essential elements, embracing a “less is more” philosophy where every detail serves a role.

I actively stay current with evolving technology, software development, and the rapid progression of AI, integrating these tools thoughtfully into my workflow. This allows me to explore a wider range of concept variations, iterate more efficiently, and focus my energy where it matters most—refining ideas, improving outcomes, and elevating the creative intent.

Grounded in traditional animation principles, I understand how movement, timing, and nuance bring authenticity and character to motion. I take pride in transforming ideas into expressive visuals, using technical skill in service of storytelling.

I’m continually evolving as both an artist and a communicator, and I’m now looking to collaborate with like-minded creatives who share a passion for design, storytelling, and innovation. I value open communication, constructive feedback, and the creative growth that comes from collaboration.