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IBM Intelligent Building

Watson

 
 
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IBM Intelligent Building

The IBM Headquarters in Munich is a forward-looking building, integrating advanced technologies that showcase the possibilities for future architecture. As part of a permanent on-site installation, key aspects of this technology were visualized graphically and projected onto a scaled-down model of the building, accompanied by a voiceover explaining their function.

This was a fully interactive piece: motion sensors were programmed to trigger different graphical elements in response to viewer interactions, allowing the audience to engage directly with the technology. My role was to interpret these complex systems into a clear, intuitive graphic language, ensuring consistency with the visual style developed for the broader project. The installation communicates advanced innovation in an immersive, design-led way, making the building’s technology both understandable and visually compelling.

 
 
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Credits

Client: AKQA San Francisco

Agency: Monomango

Creative Direction: Lois Kainhuber, Felix roobs, Jesus de Francisco

Spatial Design and technical Direction: Tim Stolzenburg

Project Manager: Alex Watson

Art Direction Motion: Nino Matthey

Motion Design: Julio Clavijo, Hugo Morais, Alex P,érez, Alex Mackay

Interaction Design: Stefan Kraus, Juan Duarte Regino, Daniel Dalfovo, Aurelian Ionus

Open Frameworks / Osc Programming: Abe Pazos, Ingo Randolf

Interface Design: Julia Parchimovicz

Setup Crew: Mathew Sanceu, Adrian Skala

Sound Design: Olivier Fröhlich

Audio Planning: Wolf König