Fit Flop

Last year, Studio 315 was approached by global footwear brand FitFlop to expand their visual identity and develop a recognisable design device for use across footwear, retail environments, and future apparel.

The resulting device embodies a sense of uplift, elevation, and momentum, conveying a positive, forward-moving energy. Its form also subtly reads as an “F,” a detail that emerges across different applications, reinforcing brand recognition while remaining flexible and versatile.

Having seen my Soft Impact project, the client noted that this approach perfectly matched their vision for the brief. They felt it was ideally suited for display on the large screens in their showroom during the exhibition, demonstrating the project’s immediate conceptual and visual impact.