Fit Flop

Last year Studio 315 were approached by global footwear brand FitFlop to expand their visual identity and develop a recognisable device that will appear across their footwear, stores and future apparel.

The device doubles as an uplifting, elevating and boosting shape. It has a clear positive directional feel about it. The icon also has the ability to read as an ‘F’ which is a subtlety that becomes more apparent in its various uses.