Alex Mackay

Bosch E Bikes

Uphill Flow

 
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Bosch E Bikes

For the launch of their new E-Bike technology, Bosch aimed to showcase the product by combining dynamic footage with integrated graphics. Using drone-shot video, we overlaid graphical elements to highlight key features of the technology, creating a seamless blend between the filmed environment and the animated graphics.

Graphical lines and visual cues were carefully tracked to describe the bike’s technical capabilities and demonstrate how it adapts to varied landscapes. The approach allowed viewers to intuitively understand the functionality and performance of the technology, while maintaining a visually engaging, cinematic presentation.

 
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Credits

 

Client: Bosch

Agency: Shokolade

Art Direction: Guille Comin

Tracking, graphics and integration: Alex Mackay, Alex Pérez

3D modelling: Alex Mackay