Bosch E Bikes
For the launch of their new E-Bike technology, Bosch aimed to showcase the product by combining dynamic footage with integrated graphics. Using drone-shot video, we overlaid graphical elements to highlight key features of the technology, creating a seamless blend between the filmed environment and the animated graphics.
Graphical lines and visual cues were carefully tracked to describe the bike’s technical capabilities and demonstrate how it adapts to varied landscapes. The approach allowed viewers to intuitively understand the functionality and performance of the technology, while maintaining a visually engaging, cinematic presentation.
Credits
Client: Bosch
Agency: Shokolade
Art Direction: Guille Comin
Tracking, graphics and integration: Alex Mackay, Alex Pérez
3D modelling: Alex Mackay