Styleframes
I draw up a series of images that would describe the sequence of an animation, selling a style mood and concept. They create a setting for a given subject excelling its qualities. Using design principles and keeping in mind design trends I keep things fresh and modernised. First creating a moodboard as a general direction and then creating a design to best fit the brand. With a background in Graphic design, I understand the importance of composition, colour and typography.
3D Modelling
Understanding form, I can work topology to create most shapes, often reflecting qualities of real world objects, in order to catch the light and reveal all those details that make them believable. In some cases I would further work and adapt models available online to achieve quickly what is required.
Lighting
Being very passionate about lighting, I understand the power of lighting to set a mood, enhance form and highlight the subject. From the ground up I will light a scene one by one making sure that each light enhances the subject in different ways, creating the mood desired.
Motion
Bringing things to life is one of the most amazing parts of the process and can really help to sell a concept. Using both cinematic and traditional animation techniques, these tricks can really help to make the motion stand out. Blocking initially the basic timing and refining later, an animatic is a great way of giving us an initial sense of the timing of things before applying the final look established in the Styleframes.
Compositing
I consider compositing a vital part of process that can give an individual look to your animation or still and really enhance its look, taking on a whole new style and quality. Here we can really push the image into different directions and art direct it away from a standard computer generated image, taking on a whole new look that can stand out as more individual and unique.
